Cookie Policy

1. About this policy

This Cookie Policy explains how WEB MARKETING SYSTEM LTD ("HOT", "we", "us") uses cookies and similar technologies on this website, and how you can control them. It should be read together with our Privacy Policy.

2. What are cookies

Cookies are small text files that a website stores on your device when you visit. Similar technologies — such as pixels, tags and local storage — work in comparable ways. They help a site function, remember your preferences, and provide information to the site owner. Cookies may be set by us (first-party) or by a third party whose service we use (third-party), and may last only for your visit (session) or for a set period (persistent).

3. The cookies we use

We group cookies by purpose:

• Strictly necessary cookies — required for the website to work and to remember your cookie choices. These do not require your consent.
• Analytics cookies — help us understand how visitors use the site so we can improve it. These are set only with your consent.
• Marketing cookies — used to measure and support our advertising. These are set only with your consent, and are off by default.

We do not use cookies that profile you, and we do not set non-essential cookies before you have given consent.

We keep this table up to date and audit the cookies actually set on the site. The Google entries above apply only once analytics or marketing is enabled with your consent.

4. Analytics and Google Analytics 4

With your consent we use Google Analytics 4 to produce aggregate statistics about how the site is used. Analytics tags do not load until you consent, and we apply Google's Consent Mode so that no analytics or advertising storage is used until you allow it. Google processes this data on our behalf; for traffic from the EU and UK, Google states that IP addresses are not logged or stored but used only transiently to derive an approximate location.

5. International transfers

Some cookie providers, including Google, are based in the United States, so enabling them involves transferring data outside the UK and EEA. These transfers are protected by appropriate safeguards, such as the EU–US and UK–US Data Privacy Framework and the Standard Contractual Clauses. See our Privacy Policy for more on international transfers, and the providers' own policies for details — for example, Google's Privacy Policy.

6. Managing your consent

When you first visit, our cookie banner lets you accept or reject non-essential cookies with equal ease, or choose which categories to allow. We do not treat scrolling or continued browsing as consent, and closing the banner leaves non-essential cookies off.

You can change or withdraw your choice at any time using the "Cookie settings" control on the site — withdrawing consent is as easy as giving it. We will ask you again if our cookie use changes significantly, and otherwise no more than once every six months.

7. Managing cookies in your browser

You can also control or delete cookies through your browser settings, and set your browser to warn you when cookies are being set. Blocking strictly necessary cookies may stop parts of the site from working properly. Guidance is available in your browser's help pages.

8. Your rights and how to complain

Cookies may process personal data; your data-protection rights and how to complain to a supervisory authority (the Garante in Italy, the ICO in the UK) are set out in our Privacy Policy.

9. Changes to this policy

We may update this Cookie Policy from time to time. The "last updated" date shows when it last changed, and the current version is always available on this page.

10. Contact

Questions about cookies: WEB MARKETING SYSTEM LTD, support@gohot.io.